Mobile engagement for McDonald’s Japan
With around 3,000 stores throughout the country, McDonald's Japan is the 2nd largest McDonald's market in the world.
Plexure's mobile engagement platform delivers a seamless experience for customers that want to redeem offers or collect loyalty points when they transact at McDonald's.
Our deep integration with local IT systems removes operational headaches normally associated with managing and targeting offers to individuals at scale.
Plexure has transformed the purchase experience for millions of McDonald’s customers in Japan and continues to innovate for the restaurant experience of the future driving improved metrics across key business drivers.
Mobile engagement for 7-Eleven Australia
Plexure worked with 7-Eleven to develop the Fuel Price Lock App, which has transformed the way customers buy fuel and convenience items.
With location based data we enable customers to find the best priced fuel near them and lock in that price for the next 7 days. If the price goes up, drivers pay less at the pump. If the price goes down then drivers still pay the lower price meaning 7-Eleven customer get great savings.
In this world first, Plexure integrates with live fuel prices, enables mobile order and pay for fuel and delivers targeted offers to drive up the number of customers that add retail items when they re-fuel.
A simple scan of the app at POS makes for a speedy exit and a great purchase experience which has significantly improved key business drivers at 7-Eleven.