Plexure's intelligent platform powers mobile marketing, helping brands create world-class customer engagement
 
 
 
whtecastle_sm.png

Plexure signs deal with US fast-food chain White Castle

Plexure Group (NZX: PLX) has today signed a deal with United States’ fast-food burger chain White Castle, adding to the momentum reflected in its recently-announced FY19 annual result. 

Often hailed as America’s first fast-food chain, White Castle boasts almost 400 restaurants located across 13 states. Under the terms of agreement, Plexure will provide mobile engagement and loyalty capability through its intelligent marketing platform, helping White Castle strengthen its position in the US.

This new customer win is evidence of Plexure delivering on its strategy to on-board new partners and grow its U.S-based operation.

Chief Executive Craig Herbison says the new partnership is a clear validation of the Company’s hard work, refreshed focus and strengthened proposition.  

“Plexure is delighted to partner with White Castle as a significant U.S. customer and looks forward to powering its marketing efforts. This collaboration is testament to our continued drive to deliver a suite of world-class products and enhanced levels of customer engagement,” says Mr Herbison. 

“We’re committed to helping White Castle activate mobile as a critical digital channel to its customers, to grow their value whilst enhancing the overall customer experience,” he adds. 

“As a 98 year old family owned business with tremendously loyal fans, we’re excited about our partnership with Plexure and how this will empower us to have even more meaningful conversations with our current and future customers.” said Kim Bartley, White Castle’s Chief Marketing Officer.

The White Castle deal will add to Plexure’s strong revenue and user growth.  For the full year ended 31 March 2019, Plexure’s revenue grew 44 percent to NZD$16.9m, and it now has more than 128 million users globally on its platform.

 
 

 
 
 
mcds.png

McDonald’s Announces Investment in New Zealand-Based Plexure

Announcement furthers McDonald’s digital transformation and coincides with expansion of McDonald’s use of Plexure's technology under current agreement between the companies. Read more

 
 

 
 
 
 

Interested in investing?

If you are interested in investing drop us an email at [email protected] Plexure is listed on the NZX market, the primary registered stock exchange in New Zealand operated by NZX Limited. Our ticker symbol is PLX. For most stock-tracking software, such as that on your iPhone, use the symbol PLX.NZ

Contact Us

(09) 358 1500

[email protected]

 

Register for Investor updates

Name *
Name
 
 
 

2019 Plexure Group AGM

Thursday 26th September 2019 at 11.00am Kingston Room, Rydges Hotel
56 Federal Street, Auckland

Plexure Group Limited Constitution:

Clean version

Marked up version

 

 
 

The Executive Team

 
 

Meet the board

 
 

Company Announcements