If you want your marketing activities to be successful, you need to have a presence in the places your customers are looking for you. Today, that means having a marketing strategy to engage your clients and prospects where they spend most of their online time...
More than a year after it was launched in Sweden, McDonald’s global mobile app has been introduced in New Zealand, letting diners manage and redeem McDonald’s offers via their phone, saving time and money.
2018 is nearly upon us, and the season for making predictions about what the new year will hold is well underway. We’ve taken a look at a bunch of the commentary and summarised the trends. Good news! Retail won’t die in 2018.
If you’re a physical retailer with limited online experience or capability, don’t worry about matching what Amazon is doing. Instead find ways to integrate digital into your stores so you can do what Amazon doesn’t do – creating an essential in-store experience that gives customers what they need and keeps them coming back.
We're filling a bunch of roles across the business, and we'd love to hear from you if you're looking for a role you can really make a difference in. Check out the current vacancies below and head to LinkedIn to apply.
Imagine: it’s a hot Friday afternoon. On your way home from work, you stop to pick up some weekend fixings. How about some ice cream? Well according to that in-store digital display, the ice cream is only three aisles over. And the alert you just got on your smartphone—it’s a sweet two-for-one coupon.That pretty much solves the pistachio versus mango dilemma.
Things are moving at a cracking pace in the food service world: mobile order and pay is taking off, kiosks are supplementing humans at the counter, and not even the kitchen is safe from the march of technology. And so it's time to take a quick look at some of the cool things brands have been doing in the food world.
If QSR brands can find that magic combination of the speed and convenience of mobile ordering and the real-time relevance of personalized marketing, they’ll be well positioned for ongoing dining domination.
You simply have no way of knowing you’re spending your money in the right places unless you’re collecting the right data, and using it the right way. Showy experiences alone will probably not be the savior of physical retail – but personalized experiences may well be.
By 2020, 85% of retail customer interactions will be managed by artificial intelligence, according to Gartner. Here’s a quick look at some of the ways AI and cognitive technologies are currently being used in retail.
We’ve already seen the dramatic impact machine learning has on delivering better customer experiences, so it’s no surprise to hear that the companies IDC surveyed generally agreed that the rise of AI is a positive if ultimately disruptive development.