Grocer self-checkout and online ordering have been around forever, and we’re no strangers to scanning loyalty cards to get specials and rack up points. So what’s the deal? Do consumers really want completely automated stores? Is this the future of the weekly grocery shop?
Grocers know that coupons work; we know that digital coupons work better. Digital allows for more personalization, and makes it easier for you to use some basic principles of buyer behaviour to encourage engagement and redemption.
Marketers are still sending customers discounts and add-ons, upgrades and freebies, but it’s all packaged a bit more elegantly. It’s a personalized offer. It’s targeted marketing. It’s contextual engagement. But here’s what really matters: for all our fancy framing, consumers still dig coupons. Here’s why they work.
Retailers that focus on developing their mobile engagement channels (apps, mobile wallet, mobile messaging) will be the ones that remain competitive. However, it’s not just accessibility, 89% of US marketers reported that personalisation on their apps or websites resulted in increased revenue.
It's probably not a stretch to say most grocery shoppers prioritize getting in, getting what they need and getting out. In this case, food retailers should be looking for ways to make shopping trips as painless as possible by using mobile and connected tech to personalize experiences while helping customers to save money and time in-store.
With categories named “quick service” and “fast casual” it’s no surprise where brands are trying to find an edge. Restaurants want to create a faster and more convenient experience for their customers.
If you want your marketing activities to be successful, you need to have a presence in the places your customers are looking for you. Today, that means having a marketing strategy to engage your clients and prospects where they spend most of their online time...