Get a single customer view, of every customer
Integrate online interactions with in-store activity, environmental and real-time influences, enabling a brand experience that’s immediately relevant and customer-centric.
Understanding a customer’s ‘here and now’ behaviour increases transaction frequency and value.
Targeting customers based on their spending habits and digital behavior increased mobile transactions by 73%.
Personalized offers help 7-Eleven launch innovative fuel-lock app
7-Eleven Australia used the Plexure platform to help launch their new fuel lock app, driving over 250,000 app downloads in the first 3 months of launch.
Become a part of each customer’s world
Observe and analyse your customers' behaviour and environment - including devices, physical location and weather forecasts - to understand and personalise their real-world experiences.
Better ‘in the moment’ marketing personalisation drives in-store sales.
Personalized in-store engagement drives measurable returns in big-box retail.
A major international retail brand uses Plexure's mobile engagement to capture customer interactions across a range of digital touch points both in-store and online. These are combined with customer loyalty card data and then used to deliver relevant content to customers resulting in a significant increase in conversion rates.
Deliver next generation loyalty programs
Plexure powers some of the world’s biggest digital loyalty programs: creating engaging experiences across multiple channels, nurturing loyal customers, winning back lapsed customers, and lifting repeat transactions.
Next level mobile loyalty means more valuable rewards, more relevant experiences, and more engaged customers.
Targeted loyalty programs create positive behaviour change for McDonald's.
McDonald's used Plexure's platform connected to their mobile app and POS to target offers for customer groups who only visited at specific times of the day. For example, a guest who only came to the restaurant in the evening was given a series of breakfast offers.
Plexure's in-built analytics were used to measure the impact of the campaign, showing a significant increase in new breakfast customers.