WEDNESDAY, JUNE 23 | 3PM EST
Webinar: Optimizing the customer journey through mobile engagement
In today's retail environment, brands must develop a robust mobile strategy to compete. Join Plexure's Chief Product Officer, Richard Fraser, and Head of Customer Success, Russ Harwood, as they discuss how marketers can leverage mobile engagement strategies to optimize the entire customer journey.
We will explore the customer journey from acquisition to win back and share how we have helped some of the world’s most iconic brands achieve massive lifts in key consumer engagement metrics.
You will discover:
- How to leverage behavioral and contextual data to automate timely, relevant offers
- How personalized offers can increase loyalty and customer lifetime value
- Why bulk offers are cannibalizing your sales
- Key metrics to measure engagement