Personalization

Insights from NRA Show 2016

Insights from NRA Show 2016

Plexure stands out at this show as the only partner talking about how to put the consumer at the center of the engagement, and leverage the existing digital investments inside restaurants into one seamless hub.

Dispatches from the NRA Show 2016 – Day 1

Dispatches from the NRA Show 2016 – Day 1

While some vendors are looking at basic loyalty programs, those forward-thinking restaurateurs are looking to take advantage of some of the new capabilities that mobile devices, Big Data and analytics can provide.

Unified commerce – more omni than omnichannel?

Unified commerce – more omni than omnichannel?

Unified commerce takes omni-channel to the next level – one where channels cease to be the focus and the key consideration becomes creating a consistent, personalized customer experience through every brand interaction.

The importance of data convergence in personalization

The importance of data convergence in personalization

If the marketing department can't easily combine data from in-store point of sale, social media and e-commerce sites, then unified commerce's promise of a seamless customer experience isn't going to be fulfilled.

Disruptive themes from the 2016 Restaurant Leadership Conference

Disruptive themes from the 2016 Restaurant Leadership Conference

restaurants are looking for those next generation experience differentiators – and interest is growing around using data and segmentation to better understand customers