There's a fine line between useful and creepy. The people we're reaching out to have opted in, so they've allowed us to contact them and trusted us to take care of them. If you push them too hard or abuse that trust they're going to turn Bluetooth off or delete the app and you'll lose them altogether.
What we're doing is combining buying preference with local weather to create a more personalized message that resonates with the customer and makes it more likely for them to convert – which will actually start to increase transaction value across the board.
Mobile engagement is great, but engaging with mobile isn’t enough. More people tapping on push notifications or opening your app is awesome, but it’s a means to an end. The real proof that mobile pays off comes from closing the loop; tracking a sale from initial touch to completed sale.