If a loyalty programme is easy to use, if rewards are relevant and earned quickly, and if the privacy-reward equation passes the eye test, a programme is more likely to find traction.
Successfully rolling out a global restaurant app: four key considerations for QSR executives
[Infographic] Connected tech delivers
The quick and the dead – NRA conference 2018
Even more cool happenings in the connected world - The Food Edition
Things are moving at a cracking pace in the food service world: mobile order and pay is taking off, kiosks are supplementing humans at the counter, and not even the kitchen is safe from the march of technology. And so it's time to take a quick look at some of the cool things brands have been doing in the food world.
Fast tech for faster food
The best CRM is now event driven, not calendar driven
Rapidly emerging technology is transforming traditional CRM, which until now has been largely based on calendar-driven moments in time. Innovative cloud-based platforms like Plexure specialize in next generation CRM, empowering marketers to use the latest IoT technology to create unique customer experiences based on real-time events in physical spaces.