If a loyalty programme is easy to use, if rewards are relevant and earned quickly, and if the privacy-reward equation passes the eye test, a programme is more likely to find traction.
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QSRs that want to grow guest count and average check on a per store basis need to enable a world class digital experience at as many stores in as many markets as possible.
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Customers actually want to use tech that has the potential to deliver more revenue and more loyal customers to brands - so what are QSR brands actually doing to make the most of mobile and the IoT?
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With categories named “quick service” and “fast casual” it’s no surprise where brands are trying to find an edge. Restaurants want to create a faster and more convenient experience for their customers.
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Things are moving at a cracking pace in the food service world: mobile order and pay is taking off, kiosks are supplementing humans at the counter, and not even the kitchen is safe from the march of technology. And so it's time to take a quick look at some of the cool things brands have been doing in the food world.
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If QSR brands can find that magic combination of the speed and convenience of mobile ordering and the real-time relevance of personalized marketing, they’ll be well positioned for ongoing dining domination.
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Rapidly emerging technology is transforming traditional CRM, which until now has been largely based on calendar-driven moments in time. Innovative cloud-based platforms like Plexure specialize in next generation CRM, empowering marketers to use the latest IoT technology to create unique customer experiences based on real-time events in physical spaces.
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Using a combination of customers’ smartphones, in-store beacons, WiFi and connected services you can both build up individualized customer profiles, and tailor rewards that are relevant to each customer in the moment.
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