Posts tagged Plexure platform
IoT-driven CRMs drive real results for marketers

Today the reality is that the buying process is a series of events that take place across a range of channels; it’s very rare that a customer will only engage with you via one touch point. Each one of those events or interactions is an opportunity to gain valuable information about what the customer is looking for, when they’re going to buy, and the best manner in which to engage them. This is where IoT Driven CRM comes in.

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