Marketing

Getting real-time right

Getting real-time right

This isn't about your creative. You could have the best looking, wittiest, most socially engaging marketing messaging possible; it still won't work if the offer's irrelevant. If I hate coffee, you're not hooking me with your coffee promo, and if I have zero interest in fashion your swanky e-vite to a VIP show and product launch won't fly – it's really that simple.

How brands are using live data for marketing

How brands are using live data for marketing

What we're doing is combining buying preference with local weather to create a more personalized message that resonates with the customer and makes it more likely for them to convert – which will actually start to increase transaction value across the board.

The Restaurant of the Future - IoT for QSRs

The Restaurant of the Future - IoT for QSRs

Check out our latest webinar The Restaurant of the Future: Building a Successful IoT Strategy for Marketing. Presented by Strategy Director Christopher Dawson and Microsoft's Jeff Marcoux, the webinar gives you a quick intro to connecting mobile and other devices to your QSR marketing.