Live data

How brands are using live data for marketing

How brands are using live data for marketing

What we're doing is combining buying preference with local weather to create a more personalized message that resonates with the customer and makes it more likely for them to convert – which will actually start to increase transaction value across the board.

NRF 3: Retailers don’t need more transaction data

NRF 3: Retailers don’t need more transaction data

How many retail apps are installed on people’s phones is anyone’s guess but what I can tell you is that based on my conversations with retailers over the last few days, none of them are gathering contextual data about the lifestyle and future needs of their customers.