Mobile

Mobile World Congress - Recap

Mobile World Congress - Recap

Wrapping up late last week, the Mobile World Congress welcomed thousands of attendees to Barcelona for four days of exhibits, product demonstrations and more. Trends were spotted and knowledge was shared as the latest mobile technologies took center stage.

The rise of proximity technology in QSRs

The rise of proximity technology in QSRs

The more you know about who and where your customers are, the more useful you can be to them. Here's a quick overview of the possible uses of proximity technology for QSRs and other restaurant brands. 

Mobile engagement - enough is enough?

Mobile engagement - enough is enough?

There's a fine line between useful and creepy. The people we're reaching out to have opted in, so they've allowed us to contact them and trusted us to take care of them. If you push them too hard or abuse that trust they're going to turn Bluetooth off or delete the app and you'll lose them altogether.

Trend Spotting at NRF, Day Three

Trend Spotting at NRF, Day Three

On the final day of NRF, I finally had a moment to really go and look at some of the exhibitors here; I was immediately struck by the level of innovation and use of customer engagement sensors.

Thoughts from #NRF16 – Day Two:

Thoughts from #NRF16 – Day Two:

Whether working with store-assistant enabled selling devices or the point-of-sale system, we’re seeing IoT in the retail environment coming into an integrated ecosystem. Like a well-orchestrated symphony, hand-offs between retailers and consumers become seamless thanks to the connectedness of each device in the chain