For New Zealand retail operations, the learning from the Sears saga is crystal clear — the better they know their customers, the more they can improve the experience.
Imagine: it’s a hot Friday afternoon. On your way home from work, you stop to pick up some weekend fixings. How about some ice cream? Well according to that in-store digital display, the ice cream is only three aisles over. And the alert you just got on your smartphone—it’s a sweet two-for-one coupon.That pretty much solves the pistachio versus mango dilemma.
Things are moving at a cracking pace in the food service world: mobile order and pay is taking off, kiosks are supplementing humans at the counter, and not even the kitchen is safe from the march of technology. And so it's time to take a quick look at some of the cool things brands have been doing in the food world.
Spacetime Marketing is about understanding how customers function in space - their 'wheres', and in time - their 'whens'. Once you have a firm grasp on those factors (because you have the data...) it becomes easier to deliver them just the right message that encourages them to take beneficial action