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We think this win shows that smart marketing is not just about collecting large data sets; the crucial advantage is in collecting relevant, real-time data from a range of sources, and then using that data to create a uniquely personalized experience for each customer.
Loyalty New Zealand CEO Stephen England-Hall said that personalization has always been a fundamental cornerstone of the Fly Buys program and Plexure’s technology will allow Fly Buys to take this to a new level via mobile devices.
Beating out twelve finalists from seven countries around the globe, Plexure was applauded for their innovative use of big data across a number of heavyweight international clients including McDonald's, Exxon and DDB.