28th November 2014
VMob Group Limited
2015 Interim Results Announcement
VMob Group Limited [NZAX: VML] is pleased to release to the market its half-year result to 30 September 2014.
Please see the table in the attached announcement for the information required to be disclosed in accordance with Appendix 1 of the NZX Listing Rules.
The last six months has continued to be a period of growth and development for the Company, highlighted by a number of new commercial agreements, the most significant of which was the securing of a contract with McDonald’s Japan. VMob’s mission is to “use mobile to bring shoppers back into stores” and through our work during the period we have continued to prove VMob’s ability to achieve this on a global scale.
For the six month period ended 30 September 2014, operating revenue grew 283% over the same period last year, to $502k. During this period, VMob has continued to invest in its people and the development of its SaaS platform to deliver against its technology roadmap. This ongoing investment will enable the scalability and features required to take advantage of the growing global demand for mobile marketing by VMob’s global clients.
Performance highlights: please see the table in the attached announcement.
Growth and Momentum
The major highlight during the period was the signing of a three-year contract with McDonald’s Japan to provide VMob’s mobile marketing platform to McDonald’s 3,200 restaurants in Japan. This was a fantastic result for the Company following a rigorous RFP process against international competition. Japan is the second largest market outside of the United States for McDonald’s. Deployment of this project is currently under way and is expected to be live in early 2015.
VMob has continued to build its global presence, opening offices in London and New York and establishing wholly owned subsidiaries in the United Kingdom, Japan and the United States. Personnel have been employed in the United Kingdom and Japan and recruitment is under way in the United States for a VP Sales to further accelerate the development of these markets.
Expansion into the United States has accelerated to take full advantage of local opportunities and the strong partnership with Microsoft, which will see the technology multinational support VMob in the United States and other markets. The United States presents a key market opportunity for VMob. The appetite for mobile marketing solutions in the United States has increased at a significant rate with every top 100 retailer in the United States deploying a mobile application, compared to about 40% only two years ago.
Having a presence in the United States will also allow VMob to take full advantage of the increasing number of integration opportunities with leading SaaS marketing, CRM and ERP systems such as Microsoft Dynamics, Oracle and Salesforce, putting the business in a strong position to build on relationships with these North American headquartered companies.
Locally, VMob was successful in securing contracts with Auckland’s Heart of the City powering their “Where Next” mobile application, and Loyalty New Zealand. VMob has partnered with Loyalty New Zealand to provide mobile loyalty capability to the existing Fly Buys coalition loyalty program. Fly Buys is the world’s most successful coalition loyalty program with 74% of New Zealand households active and 52% of the population holding a Fly Buys loyalty card.
The Company continues to build out its technology platform to address the needs of large scale global organisations while also developing more highly packaged versions of its offering for smaller businesses looking to deploy rapidly and at a lower cost.
During the period, the Company won a number of prestigious awards:
VMob gained international recognition for the innovative use of big data in the I-COM Big Data Venture Challenge in Seville, Spain.
VMob was the most recognised company at the annual New Zealand Hi-Tech Awards securing the Best Innovative Hi-Tech Mobile Product; the Best Innovative Hi-Tech Service Product and a commendation in the Innovative Software Product category.
VMob was the runner-up in the global “Winning with Azure Contest” for cloud-based technology solutions. The “Winning with Azure Contest” recognises the best solutions in market that incorporate Microsoft Azure technology to alleviate customer pain-points or solve a related business problem.
VMob was recognised in the Deloitte Fast50 awards in Auckland winning a “Rising Star – One to Watch” award in recognition of the notable potential for growth.
VMob is attracting significant international attention for its mobile marketing platform from some of the largest brands on the planet. The Company has also developed a close working relationship with Microsoft in the United States, which is enabling access to many large prospects at senior levels. In order to pursue these opportunities, the Company’s CEO has re-located to the United States to lead business development activities in that market.
VMob is proud of the progress it has been able to achieve to date; building a world-class technology platform, developing a strong international market presence and employing a talented team. These are the key building blocks for future success, which the Company is confident will translate into strong revenue growth in the years ahead as a combination of more large enterprise clients and smaller “out of the box” sales are secured.
For more information contact:
Chief Financial Officer
Mobile: +64 27 480 9991
The VMob mobile marketing platform, built specifically for retailers, uses in-store beacon functionality, mobile vouchers and mobile loyalty to increase store traffic, improve in-store experience and build loyalty. All app content is tailored specifically to each shopper by our big data platform, running on the Microsoft Azure network, using a combination of historic information and live data points such as location, weather and nearby events. VMob is based in Auckland, New Zealand and is listed on the NZX Alternative Market (NZAX: VML).
The Company has already achieved success in worldwide markets with strong partnerships and clients including McDonald’s Netherlands, Sweden and Japan, Exxon, DDB, Telkom Indonesia, Telecom New Zealand, Vodafone, Yellow Pages, Heart of the City and Loyalty New Zealand.
Visit www.vmob.co for further information