Roadmap Announcement – 2015 A Landmark Year

19th March, 2015
Roadmap Announcement – 2015 A Landmark Year

Positioning VMob to Accelerate Global Expansion and Commercialisation

The Directors of VMob are pleased to announce a roadmap of events for 2015, which are designed to enable the company to accelerate global expansion and the successful commercialisation of its world leading, mobile marketing technology for retailers.

Scott Bradley, CEO and founder of VMob said; 
“This is an extremely exciting time to be at VMob. After years of development and investment we are now ideally placed, and ready, to take the company to a new level of growth, strength and success. We expect 2015 to be a landmark year for the company.

To do this we need to position VMob in larger commercial and capital markets. We need to provide the company with the necessary tools and platforms to support and drive global growth.

Having recently relocated to the US to oversee our overseas expansion, I am tremendously encouraged by the support we enjoy from our key customers and suppliers and by the scale and timeliness of our global market opportunities.

I could not be more optimistic about our prospects. This roadmap of events for 2015 is designed to ensure we succeed in our global strategy and deliver substantial rewards for our shareholders”

Roadmap Summary
To gain access to a larger pool of investment capital and with a view to realizing greater value for shareholders, VMob intends to dual list via an IPO on ASX this year. The company’s NZX listing will be retained.

Advisers have been appointed to assist to the company in the listing process including Bell Potter, Norton Rose and Pegasus Corporate Advisory.

Share consolidation to take place in Q2 2015. In preparation for the IPO on ASX and to support the further “institutionalisation” of the share register the directors will be recommending to shareholders a share consolidation. Further details will be provided shortly.

New equity capital to be raised via a pre listing placement and an offer to be made at the time of the IPO on ASX. Given the timeliness of VMob’s market opportunities and the sharp increase in customer interest since presenting at the National Retailer Federation event in New York in January the company intends to raise new equity capital. Proceeds will be used to expand the sales and marketing footprint, provide working capital and accelerate global growth.

The Directors of VMob are highly optimistic about the company’s prospects for global expansion and the successful commercialization of our proprietary, problem-solving software for retailers. 
Our market opportunities are large and timely. VMob is ready for the next level of growth and success.

With a clear strategy and a disciplined focus on execution we are determined to take advantage of our competitive strengths and deliver substantial returns for shareholders.

As this Roadmap outlines 2015 should be a landmark year for VMob, a year of strong growth, investment and progress. We appreciate the loyalty and support of our customers, suppliers, staff and shareholders. We will update the market on specific events as outlined in this Roadmap in the near future.

Building for Global Growth
VMob has developed market leading, proprietary software platform that uses ‘live’ data to deliver personalized engagement to the mobile handsets of consumers.

VMob’s Internet of Things (IoT) personalisation platform is a proven solution to solve retailers’ pain points: our platform drives more customers in to bricks and mortar stores to increase sales and customer loyalty by capturing data from a range of devices including Mobile, POS, CRM, Beacons, WiFi, Wearables, RFID and Digital Signage.

Supported by Microsoft, the milestone win with McDonalds Corporation for a global contract and significant new customer interest, VMob is well placed and ready to significantly develop its sales and marketing initiates and expand its customer base globally.

Yours sincerely,

Scott Bradley
Chief Executive Officer
VMob Limited

For more information please contact: 
Scott Bradley, CEO VMob
Mobile: +1 347 744 3142
Email: [email protected]

About VMob
VMob is an end-to-end mobile personalisation platform that lets retailers and other customer-facing brands create highly personalised marketing campaigns to reach customers at exactly the right time and place – resulting in much higher conversion rates.

The VMob platform integrates with the brand’s own smartphone app to continuously collect and store a range of real-time data (including location, movement speed, local weather and nearby events), combining it with information on past transactions through its IoT platform to deliver a level of personalised content not possible with other media.

Offers, campaigns and content personalised with this data are delivered within the smartphone app, and to other channels via API connections.

VMob is based in Auckland, New Zealand and is listed on the NZX Alternative Market (NZAX: VML).

VMob has already achieved success in worldwide markets with strong partnerships and clients including McDonald’s in the Netherlands, Sweden and Japan, Exxon, Anheuser Busch, Telecom New Zealand, Telkom Indonesia, Loyalty New Zealand, Heart of the City and Yellow Pages.

Visit for further information

-- Ends.

Kai Crow