There’s been a seismic shift in the retail landscape over the past decade. Technology has enabled consumers to be more empowered, increasing their expectations on how brands should engage. Seeking extraordinary experiences across multiple channels, and with more product choices than ever before, consumers want to be recognized and valued as individuals.
Catering to a market of one
Plexure’s end-to-end customer engagement solution enables high frequency retailers to leverage personalized, targeted offers to drive customers back in-store.
A solution designed for high-frequency retailers
The Plexure solution has been designed to help predictable, high-frequency retailers deliver deeply personalized offers and content to uplift average transaction value and propensity to purchase. For example:
- Big box pet supplies
- Discount department stores
- Drug stores
- Convenience stores
Increasing average check in retail
Plexure worked with a leading global homeware and furniture retailer to increase average check size by incentivizing customers to add one more item to their baskets.
of customers spent more in-store
increase in average check
increase in purchase propensity
engage via digital channels in-store