Plexure Blog

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Why grocery stores are adding mobile & IoT to the shopping list

It’s probably not a stretch to say most grocery shoppers prioritize getting in, getting what they need and getting out. In this case, food retailers should be looking for ways to make shopping trips as painless as possible by using mobile and connected tech to personalize experiences while helping customers to save money and time in-store.

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Artificial Intelligence and Machine Learning make marketing magic

What does customer data help you to understand about consumer behavior? How can you use those insights to make something awesome happen? And how can AI and ML help?

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Did somebody say coupons?

Marketers are still sending customers discounts and add-ons, upgrades and freebies, but it’s all packaged a bit more elegantly. It’s a personalized offer. It’s targeted marketing. It’s contextual engagement. But here’s what really matters: for all our fancy framing, consumers still dig coupons. Here’s why they work.

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The (individual) customer is still king

With AI, machine learning and data analytics presenting brands with massive commercial opportunities, personalization has clearly shifted from a ‘nice to have’ to a ‘must do’.

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Black Friday and the customer experience

Retailers that focus on developing their mobile engagement channels (apps, mobile wallet, mobile messaging) will be the ones that remain competitive. However, it’s not just accessibility, 89% of US marketers reported that personalization on their apps or websites resulted in increased revenue.

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Using RFM to reach the right audience

To establish yourself as a market leader, remain competitive, or stand out in today’s market, it’s crucial you have a clear understanding of your key audiences, their needs and also their values.

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Get with the loyalty program

If a loyalty program is easy to use, if rewards are relevant and earned quickly, and if the privacy-reward equation passes the eye test, a program is more likely to find traction.

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The path of least retail resistance

A frictionless customer experience often starts with fast and seamless recognition, so it’s a great starting point for retailers that want to make themselves the path of least resistance.

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