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The Power of Location-Based Marketing

Location-based marketing can foster more meaningful engagements across all touch points in the customer lifecycle.

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Is Your Brand Capitalizing on the Value That Loyalty Can Deliver?

How do you grow and retain customers and drive engagement and brand loyalty in a world with more choice than ever?

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What Is Mobile Marketing

A brand’s mobile marketing campaign encompasses all touchpoints a customer has throughout their journey through their mobile devices.

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How To Get Actionable Insights From Customer Journey Analytics

Customer Journey Analytics gives your marketing team the insights you need to minimize frustrations in the buying journey and improve your bottom line.

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How To Create a Loyalty Marketing Program That Works

An effective loyalty marketing program can minimize customer churn, increase your revenue, attract new customers and engage existing customers.

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Transactional Data – What Is It and How Brands Can Leverage It To Build Loyalty

What is transactional data and how brands can leverage it to build loyalty?

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Optimizing the Customer Journey through Mobile Engagement

Optimizing your customer journey through mobile engagement is critical to nurturing and retaining your loyal customers. In this blog, we discuss how to engage consumers and gather valuable data to ultimately increase customer lifetime value.

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Increasing customer engagement — the importance of timeliness

As brands fight for market share, consumers are bombarded with marketing messages. So how can marketers cut through the noise and build mutually beneficial relationships with their customers? The key is timeliness.

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