Marketers are still sending customers discounts and add-ons, upgrades and freebies, but it’s all packaged a bit more elegantly. It’s a personalized offer. It’s targeted marketing. It’s contextual engagement. But here’s what really matters: for all our fancy framing, consumers still dig coupons. Here’s why they work.

With AI, machine learning and data analytics presenting brands with massive commercial opportunities, personalization has clearly shifted from a ‘nice to have’ to a ‘must do’.

Retailers that focus on developing their mobile engagement channels (apps, mobile wallet, mobile messaging) will be the ones that remain competitive. However, it’s not just accessibility, 89% of US marketers reported that personalisation on their apps or websites resulted in increased revenue.

It's probably not a stretch to say most grocery shoppers prioritize getting in, getting what they need and getting out. In this case, food retailers should be looking for ways to make shopping trips as painless as possible by personalizing experiences while helping customers to save money and time in-store.

To learn more about Plexure (and how it makes money!) check out this bonus episode of the Stock Market Movers podcast.

For New Zealand retail operations, the learning from the Sears saga is crystal clear — the better they know their customers, the more they can improve the experience.

To establish yourself as a market leader, remain competitive, or stand out in today’s market, it’s crucial you have a clear understanding of your key audiences, their needs and also their values.

If a loyalty programme is easy to use, if rewards are relevant and earned quickly, and if the privacy-reward equation passes the eye test, a programme is more likely to find traction.

QSRs that want to grow guest count and average check on a per store basis need to enable a world class digital experience at as many stores in as many markets as possible.

Customers actually want to use tech that has the potential to deliver more revenue and more loyal customers to brands - so what are QSR brands actually doing to make the most of mobile and the IoT?

With categories named “quick service” and “fast casual” it’s no surprise where brands are trying to find an edge. Restaurants want to create a faster and more convenient experience for their customers.

A frictionless customer experience often starts with fast and seamless recognition, so it’s a great starting point for retailers that want to make themselves the path of least resistance.

If you want your marketing activities to be successful, you need to have a presence in the places your customers are looking for you. Today, that means having a marketing strategy to engage your clients and prospects where they spend most of their online time...

In this video interview with Newsroom’s Mark Jennings, Plexure CEO Craig Herbison discusses Plexure’s new products and the challenges facing brick and mortar retailers.

the continued adoption of online shopping will put margins and foot traffic under pressure for traditional retailers, with department stores forced to change their formats.