Plexure’s magic is our ability to help you supercharge your customers’ everyday experiences – anticipating their needs and connecting them to what they want, at precisely the right time.
The foundation for creating magic
Plexure Personalization is the core of Plexure's mobile engagement solutions, where magical moments begin. It is the engine that enables you to configure the multiple data points that make up your personalized campaigns. With Plexure Personalization, you can use this data to deliver customized offers and content and refine product recommendations in real time based on your customers' individual behavior across the entire customer lifecycle - acquire and welcome new customers, retain and grow existing customers and win back lost customers.
Rich customer profiles
Within Plexure Personalization, rich profiles of each customer are created to identify the right engagement specifically for them. The Plexure platform brings together a constant stream of data from a range of sources such as customer preferences, historic purchases, offer and loyalty redemptions, demographic and contextual data (such as weather or events). Supercharge your marketing campaigns by delivering targeted content and offers, and refine recommendations in real time.
Deep segmentation and targeting
To establish a profile of your ideal customers, you first need to understand who is buying your products and services. Plexure’s advanced segmentation and targeting tool makes customer profiling a breeze by enabling you to create custom segments based on the most relevant data available and aligning with KPIs specific to your business. Extract valuable insights such as who your most profitable customers are, highest value segments or most likely to churn, and target them with the right content at the right time. We provide a minimum of over 40 targeting and segmentation criteria but can also work with you to map out the customer segments important to your business.
Loyalty programs that boost customer retention
Keep your valuable customers close by creating sticky relationships. Use points earn and burn, status, tiering, gamification and personalized offers to engage consumers and increase customer lifetime value. Our purpose-built loyalty engine is designed to reward customer actions, encourage referrals and provide valuable incentives to return. It can be used for a range of marketing solutions such as building games and punch card reward programs.
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