Plexure’s magic is our ability to help you supercharge your customers’ everyday experiences – anticipating their needs and connecting them to what they want, at precisely the right time.
360-degree customer profiles
We enable brands to deliver personalization by creating a 360-degree view of each customer to identify the right engagement specifically for them. The Plexure platform brings together a constant stream of big data from a range of sources such as customer preferences, purchase, demographic and contextual data (such as weather or events). Generate profiles for each individual customer, deliver targeted content and offers and refine recommendations in real time based on customer behavior.
Deep segmentation and targeting
To establish a profile of your ideal customers, you first need to understand who is buying your products and services. Plexure’s advanced segmentation and targeting tool makes customer profiling a breeze by enabling you to create custom segments based on the most relevant data available and aligning with KPIs specific to your business. Extract valuable insights such as who your most profitable customers are, highest value segments or most likely to churn, and target them with the right content at the right time. We provide a minimum of over 40 targeting and segmentation criteria but can also work with you to map out the customer segments important to your business.
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