Gartner Magic Quadrant for Mobile Marketing Platforms, 2020
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Plexure is recognized as a Niche Player for its ability to execute and completeness of vision in the 2020 Gartner Magic Quadrant following their independent review of digital mobile marketing platforms.
Gartner analysts evaluated each of the brands against set criteria to determine their ‘Completeness of Vision’ and ‘Ability to Execute’ to determine their position on the quadrant.
Plexure is one of 13 organizations included in the Mobile Marketing Platforms Magic Quadrant, and one of four in the Niche Player quadrant.
This is the first year Plexure has received this recognition from Gartner.
Craig Herbison, Plexure’s CEO reflects on the achievement, “We’re delighted to be included in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms. Our business is about partnering with clients and taking a strategic approach to delivering customized mobile engagement solutions that meet their unique business needs. We do this by harnessing the depth of expertise and knowledge of mobile marketing within Plexure, coupled with our world-class technology, ultimately delivering significant results for clients. This experience has now put us in a unique position among other mobile marketing leaders globally.
We believe Plexure’s placement as the highest and furthest Niche Player for both ‘Completeness of Vision’ and ‘Ability to execute’ validates our position as a true mobile marketing specialist. We enable our clients to create and execute one-to-one engagements with consumers, and this is also how we engage with our clients.”
Gartner, Magic Quadrant for Mobile Marketing Platforms, Mike McGuire, Anna Maria Virzi, Joseph Enever, 26 October 2020
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This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Plexure.