Emerging from COVID-19

Insights and strategies for responding to consumer concerns and building brand equity

Even before the impact of COVID-19, the customer engagement landscape was undergoing significant change. Brands around the world are collectively facing the challenge of identifying how best to navigate the evolving situation.

Our goal is to help consumer-facing brands not only weather the storm but emerge from it holding a strong market position through regular, relevant and meaningful customer interactions.

After reading this eBook, you will know...

• What consumers expect from brands
• Anticipated changes in consumer behavior
• How to engage with customers during and after the pandemic
• What to consider when adapting marketing strategies around messaging and channels