Plexure Blog

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Grocery and the art of persuasion

Grocers know that coupons work; we know that digital offers work better. Digital allows for more personalization, and makes it easier for you to use some basic principles of buyer behaviour to encourage engagement and redemption.

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How McDonald’s Japan utilized technology to optimize the customer experience in-store

In a recent virtual fireside chat, Plexure hosted McDonald’s Japan VP of Digital Marketing, Raphaël Mazoyer and discussed customer engagement through digitally enabled service, content personalization and mobile ordering.

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The “Dopamine Effect”: The psychology behind personalized marketing

The fifth and final blog in our series covering the changing face of consumer engagement examines the “dopamine effect” – how it plays into the psychology behind personalized marketing and how big data can help brands leverage this reaction.

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About the technology: why personalization is harder with one-size-fits-all solutions

The fourth blog in our series on the changing face of customer engagement looks at what’s involved in implementing personalized marketing, including the selection of technology.

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The Importance and Benefits of Personalized Marketing | Plexure Blog

In the third blog of our five-part series on the changing face of customer engagement, we focus on the importance of personalization, particularly as an element of your digital strategy.

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Transforming customer engagement

In our second of this five part series on the changing face of customer engagement we delve into the effects of COVID-19 and what’s changing, how consumer-facing brands are responding and the role technology plays.

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Building consumer loyalty in uncertain conditions

In the wake of COVID-19, companies around the world are challenged with maintaining brand loyalty amid great uncertainty. Because staying connected with consumers is top of mind for all businesses during this period, we brought together a panel of top consumer brand experts to address the burning questions.

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Catering to a ‘market of one’

Innovative use of technology by retailers like Amazon have instigated a significant shift in consumer behavior and demands and the decline of once industry-leading brands such as Sears has led to what’s being called a ‘retail apocalypse’. In this blog we focus on what’s driving the changing face of the industry and how retailers are responding.

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Successfully executing personalized marketing campaigns at scale

The more extensive the customer profiles you build, the greater your ability to personalize and the greater the value the customer derives from the interaction. Data is central to this equation; it is essential to executing personalization at scale.

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Data – personalization or weaponization?

Don’t alienate your international customers, and don’t stick your head in the sand. Just make sure your marketing technology partners have robust data security and aren’t collecting data without explicit permission.

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