Plexure Blog

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The Future of Mobile Commerce

Plexure hosted a panel of experts to discuss the impact of COVID-19 on commerce, the advancements of mobile commerce, and how business unit owners can catch up if they are lagging behind in implementing new technologies. Read the blog for an abbreviation of key insights.

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The making of Plexure’s new brand video, “Others Guess, Plexure Knows”

In addition to ensuring the safety of cast and crew, the intention of the “Others Guess, Plexure Knows” video was to tell Plexure’s story in a refreshing and entertaining way. Here’s how we did it.

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Three ways COVID has shaken up the grocery industry, and what the future might hold

The grocery industry is undergoing a significant transformation to digital commerce. Accelerated by COVID-19, this shift is being driven by evolving consumer demands for contactless, seamless more personalized customer experiences, and new categories of consumers starting to shop online.

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The evolution of modern marketing and the rise of a customer centric approach

The focus of modern day marketing is on real-time connections and social exchanges, with a monumental shift toward the consumer being very much in the driving seat. As the fight for consumer attention rages on, a customer-first approach is the key to success.

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Consumer driven order and pay: Why quick service restaurants need to adapt to compete

The onset of COVID-19 has accelerated the adoption of technology which reduces the physical interaction required to make a purchase. Mobile order and pay app adoption is on the rise, and the benefits for both the brands and their customers are vast.

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How Super Indo transformed its customer journey

A Plexure designed mobile app has invigorated this grocery client’s member base with widespread benefits for both the brand and its’ customers. In this fireside chat, we hear from Super Indo’s CEO/Brand President, Johan Boeijenga and GM Marketing & Ecommerce, Dewi Miranda, a few months on from the launch of the My Super Indo app.

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What is Explainable AI, and Why is it Important?

Plexure’s in-house data scientists understand the challenges involved in deploying real world AI models that not only have business impact but are also explainable to multiple stakeholders. The first in our three-part series delves into their learnings, insights and tips on the subject of Explainable AI.

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4 Key Grocery Store Industry Trends

Even before COVID-19 disrupted our lives and caused a worldwide pivot to a ‘new normal’, the push to undergo digital transformation and meet the needs of a more empowered consumer was already reshaping the way we do business. In this blog we explore 4 key trends grocers need to be mindful of in this new customer engagement landscape.

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Grocery and the art of persuasion

Grocers know that coupons work; we know that digital offers work better. Digital allows for more personalization, and makes it easier for you to use some basic principles of buyer behaviour to encourage engagement and redemption.

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How McDonald’s Japan utilized technology to optimize the customer experience in-store

In a recent virtual fireside chat, Plexure hosted McDonald’s Japan VP of Digital Marketing, Raphaël Mazoyer and discussed customer engagement through digitally enabled service, content personalization and mobile ordering.

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