Plexure Blog

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Explainable AI Part II, or: How I Learned to Stop Worrying and Trust the Machine

In the second part of our Explainable AI series, we discuss the importance of explainability and how XAI can be used to improve trust between consumers and companies.

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Increasing customer engagement — the importance of timeliness

As brands fight for market share, consumers are bombarded with marketing messages. So how can marketers cut through the noise and build mutually beneficial relationships with their customers? The key is timeliness.

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The Future of Loyalty

Plexure hosted a panel of experts to discuss the impact of COVID-19 on loyalty, the advancements of loyalty technology, and how brands should adapt to compete. Read the blog for an abbreviation of key insights.

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Loyalty with a capital “L” (and where loyalty with a little “l” fits in)

A brand’s ability to attract and retain loyal customers has never been more important. In this blog, we discuss how loyalty programs can help build a more loyal and profitable customer base.

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Turn these 10 key mobile marketing stats into growth in 2021

We analyzed these 10 mobile marketing stats for 2021 with key takeaways and practical tips to help brand leaders reevaluate their strategy and take action.

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Re-evaluating your mobile ordering solution post the onset of COVID-19

Covid has accelerated the adoption of new technologies while brands scramble to adapt to a new reality. We sit down with Plexure’s Chief Product Officer, Richard Fraser to discuss five key areas he recommends brands consider when undertaking a review of their mobile ordering solution.

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The Future of Mobile Commerce

Plexure hosted a panel of experts to discuss the impact of COVID-19 on commerce, the advancements of mobile commerce, and how business unit owners can catch up if they are lagging behind in implementing new technologies. Read the blog for an abbreviation of key insights.

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The making of Plexure’s new brand video, “Others Guess, Plexure Knows”

In addition to ensuring the safety of cast and crew, the intention of the “Others Guess, Plexure Knows” video was to tell Plexure’s story in a refreshing and entertaining way. Here’s how we did it.

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