2018 is nearly upon us, and the season for making predictions about what the new year will hold is
well underway. We’ve taken a look at a bunch of the commentary and summarised the trends. Good
news! Retail won’t die in 2018.
If you’re a physical retailer with limited online experience or capability, don’t worry about matching what Amazon is doing. Instead find ways to integrate digital into your stores so you can do what Amazon doesn’t do – creating an essential in-store experience that gives customers what they need and keeps them coming back.
Imagine: it’s a hot Friday afternoon. On your way home from work, you stop to pick up some weekend fixings. How about some ice cream? Well according to that in-store digital display, the ice cream is only three aisles over. And the alert you just got on your smartphone—it’s a sweet two-for-one coupon.That pretty much solves the pistachio versus mango dilemma.