Plexure platform

The importance of data convergence in personalization

The importance of data convergence in personalization

If the marketing department can't easily combine data from in-store point of sale, social media and e-commerce sites, then unified commerce's promise of a seamless customer experience isn't going to be fulfilled.

Disruptive themes from the 2016 Restaurant Leadership Conference

Disruptive themes from the 2016 Restaurant Leadership Conference

restaurants are looking for those next generation experience differentiators – and interest is growing around using data and segmentation to better understand customers

How we're powering 7-Eleven's new Fuel App

How we're powering 7-Eleven's new Fuel App

The 7-Eleven Fuel App is the latest customer engagement innovation to be powered by Plexure; using data collected from the app and other sources to offer each customer relevant deals on other convenience items they may need. The first app of its kind, it creates personalized experiences leading to increased customer satisfaction and retention.

Boosting sales with IoT-powered customer engagement

Boosting sales with IoT-powered customer engagement

Today Plexure is delivering a platform that makes use of mobile phones as the customer’s primary access point. But it’s just one of a wide range of digital touch points, from Wi-Fi networks to beverage bottles to wearable fitness bands, and those touch points will only increase.

Microsoft Introduces Power BI Public Sharing

Microsoft Introduces Power BI Public Sharing

The Plexure platform gives marketing teams a set of tools to easily personalize the content that each customer receives both on their smartphone app and via other connected devices. Content can be targeted based on past purchase behavior, products browsed, location, current weather, nearby events and a wide range of live data points collected from the smartphone app and other platforms.