The more data collected on an individual through various channels, the more insight brands have into what each customer wants, and the more experiences can be personalized to achieve the best possible results.
The 7-Eleven Fuel App is the latest customer engagement innovation to be powered by Plexure; using data collected from the app and other sources to offer each customer relevant deals on other convenience items they may need. The first app of its kind, it creates personalized experiences leading to increased customer satisfaction and retention.
The Plexure platform gives marketing teams a set of tools to easily personalize the content that each customer receives both on their smartphone app and via other connected devices. Content can be targeted based on past purchase behavior, products browsed, location, current weather, nearby events and a wide range of live data points collected from the smartphone app and other platforms.