Marketing

Unified commerce – more omni than omnichannel?

Unified commerce – more omni than omnichannel?

Unified commerce takes omni-channel to the next level – one where channels cease to be the focus and the key consideration becomes creating a consistent, personalized customer experience through every brand interaction.

The importance of data convergence in personalization

The importance of data convergence in personalization

If the marketing department can't easily combine data from in-store point of sale, social media and e-commerce sites, then unified commerce's promise of a seamless customer experience isn't going to be fulfilled.

Disruptive themes from the 2016 Restaurant Leadership Conference

Disruptive themes from the 2016 Restaurant Leadership Conference

restaurants are looking for those next generation experience differentiators – and interest is growing around using data and segmentation to better understand customers

Getting real-time right

Getting real-time right

This isn't about your creative. You could have the best looking, wittiest, most socially engaging marketing messaging possible; it still won't work if the offer's irrelevant. If I hate coffee, you're not hooking me with your coffee promo, and if I have zero interest in fashion your swanky e-vite to a VIP show and product launch won't fly – it's really that simple.