contextual analytics

Unified commerce – more omni than omnichannel?

Unified commerce – more omni than omnichannel?

Unified commerce takes omni-channel to the next level – one where channels cease to be the focus and the key consideration becomes creating a consistent, personalized customer experience through every brand interaction.

The importance of data convergence in personalization

The importance of data convergence in personalization

If the marketing department can't easily combine data from in-store point of sale, social media and e-commerce sites, then unified commerce's promise of a seamless customer experience isn't going to be fulfilled.

How we're powering 7-Eleven's new Fuel App

How we're powering 7-Eleven's new Fuel App

The 7-Eleven Fuel App is the latest customer engagement innovation to be powered by Plexure; using data collected from the app and other sources to offer each customer relevant deals on other convenience items they may need. The first app of its kind, it creates personalized experiences leading to increased customer satisfaction and retention.

Mobile World Congress - Recap

Mobile World Congress - Recap

Wrapping up late last week, the Mobile World Congress welcomed thousands of attendees to Barcelona for four days of exhibits, product demonstrations and more. Trends were spotted and knowledge was shared as the latest mobile technologies took center stage.

Boosting sales with IoT-powered customer engagement

Boosting sales with IoT-powered customer engagement

Today Plexure is delivering a platform that makes use of mobile phones as the customer’s primary access point. But it’s just one of a wide range of digital touch points, from Wi-Fi networks to beverage bottles to wearable fitness bands, and those touch points will only increase.