If the marketing department can't easily combine data from in-store point of sale, social media and e-commerce sites, then unified commerce's promise of a seamless customer experience isn't going to be fulfilled.
We think this win shows that smart marketing is not just about collecting large data sets; the crucial advantage is in collecting relevant, real-time data from a range of sources, and then using that data to create a uniquely personalized experience for each customer.
As you know, we were at NRF in January showcasing the Plexure platform on Microsoft's stand. If you missed out on seeing us there, Microsoft's IoT blog has a very nice summary of Plexure's functionality and what it means for retailers...
Loyalty New Zealand CEO Stephen England-Hall said that personalization has always been a fundamental cornerstone of the Fly Buys program and Plexure’s technology will allow Fly Buys to take this to a new level via mobile devices.