Its been said that Big Data is the new crude oil. Online retail marketers already know that to be true, but its equally true that bricks-and-mortar retailers are sitting on reserves they've never been able to fully harness and monetize.
We think this win shows that smart marketing is not just about collecting large data sets; the crucial advantage is in collecting relevant, real-time data from a range of sources, and then using that data to create a uniquely personalized experience for each customer.
Personalization lies right at the heart of every good retail app. Any old retailer can create a basic mobile app (and they frequently do) but not every app is going to make shopping better, faster and cheaper.