Power BI

The importance of data convergence in personalization

The importance of data convergence in personalization

If the marketing department can't easily combine data from in-store point of sale, social media and e-commerce sites, then unified commerce's promise of a seamless customer experience isn't going to be fulfilled.

Microsoft Introduces Power BI Public Sharing

Microsoft Introduces Power BI Public Sharing

The Plexure platform gives marketing teams a set of tools to easily personalize the content that each customer receives both on their smartphone app and via other connected devices. Content can be targeted based on past purchase behavior, products browsed, location, current weather, nearby events and a wide range of live data points collected from the smartphone app and other platforms.

The power of partnering

The power of partnering

In the last 12 months Microsoft have started taking notice of Plexure because the big data processing and storage required to deliver our intelligent personalization to customers have been generating a lot of extra revenue for their flagship cloud service Azure.