Omnichannel

Optimizing the customer lifecycle

Optimizing the customer lifecycle

At each stage of the customer lifecycle we should be using all of the customer, contextual and transaction data we have to design experiences that will not only bring people back to stores, but increase their value to brands in the long term. Optimization is the difference between sending a generic promotional message to all customers, and creating truly personalized marketing that talks to individual customers.

Chatting with bots: online conversations are good for business in the real world

Chatting with bots: online conversations are good for business in the real world

By using technology to support and enhance the in-store experience we get the best of both worlds; customers who get what they want via a frictionless experience, and stores getting visitors through the doors.

Unified commerce – more omni than omnichannel?

Unified commerce – more omni than omnichannel?

Unified commerce takes omni-channel to the next level – one where channels cease to be the focus and the key consideration becomes creating a consistent, personalized customer experience through every brand interaction.

The importance of data convergence in personalization

The importance of data convergence in personalization

If the marketing department can't easily combine data from in-store point of sale, social media and e-commerce sites, then unified commerce's promise of a seamless customer experience isn't going to be fulfilled.

If you build it they will come (if you build it properly)

If you build it they will come (if you build it properly)

We believe you can use personalization and connected tech at every stage of the customer lifecycle; if we didn’t, we wouldn't have an intelligent personalization platform. But can you really use personalized marketing - mobile or otherwise - to attract new customers?