Mobile marketing

Tech needs to help, not hinder, your in-store experience

Tech needs to help, not hinder, your in-store experience

for stores – coffee shops and QSRs and other retail brands that rely on a steady flow of customers – the in-store experience is critical. Reinvent and reimagine by all means, but technology has to make it better, not undermine it, if it’s going to pay off.

Connecting IoT for an intelligent drive-thru experience

Connecting IoT for an intelligent drive-thru experience

It makes sense for brands to be able to establish (or even influence!) emotions to increase marketing’s relevance to individual customers. With the explosion in popularity of the IoT in retail - and in restaurants - this has become a much easier proposition.

The rise of proximity technology in QSRs

The rise of proximity technology in QSRs

The more you know about who and where your customers are, the more useful you can be to them. Here's a quick overview of the possible uses of proximity technology for QSRs and other restaurant brands. 

Mobile engagement - enough is enough?

Mobile engagement - enough is enough?

There's a fine line between useful and creepy. The people we're reaching out to have opted in, so they've allowed us to contact them and trusted us to take care of them. If you push them too hard or abuse that trust they're going to turn Bluetooth off or delete the app and you'll lose them altogether.

Boosting sales with IoT-powered customer engagement

Boosting sales with IoT-powered customer engagement

Today Plexure is delivering a platform that makes use of mobile phones as the customer’s primary access point. But it’s just one of a wide range of digital touch points, from Wi-Fi networks to beverage bottles to wearable fitness bands, and those touch points will only increase.