If you want your marketing activities to be successful, you need to have a presence in the places your customers are looking for you. Today, that means having a marketing strategy to engage your clients and prospects where they spend most of their online time...
This isn't about your creative. You could have the best looking, wittiest, most socially engaging marketing messaging possible; it still won't work if the offer's irrelevant. If I hate coffee, you're not hooking me with your coffee promo, and if I have zero interest in fashion your swanky e-vite to a VIP show and product launch won't fly – it's really that simple.
As the Mobile World Congress gets underway, absolute madness is taking over Barcelona. The city, which has an average population of about 1.6 million people, will see that number jump by more than 100,000 this week.
Whether working with store-assistant enabled selling devices or the point-of-sale system, we’re seeing IoT in the retail environment coming into an integrated ecosystem. Like a well-orchestrated symphony, hand-offs between retailers and consumers become seamless thanks to the connectedness of each device in the chain