Mobile

Getting real-time right

Getting real-time right

This isn't about your creative. You could have the best looking, wittiest, most socially engaging marketing messaging possible; it still won't work if the offer's irrelevant. If I hate coffee, you're not hooking me with your coffee promo, and if I have zero interest in fashion your swanky e-vite to a VIP show and product launch won't fly – it's really that simple.

Mobile World Congress - Recap

Mobile World Congress - Recap

Wrapping up late last week, the Mobile World Congress welcomed thousands of attendees to Barcelona for four days of exhibits, product demonstrations and more. Trends were spotted and knowledge was shared as the latest mobile technologies took center stage.

Thoughts from #NRF16 – Day Two:

Thoughts from #NRF16 – Day Two:

Whether working with store-assistant enabled selling devices or the point-of-sale system, we’re seeing IoT in the retail environment coming into an integrated ecosystem. Like a well-orchestrated symphony, hand-offs between retailers and consumers become seamless thanks to the connectedness of each device in the chain

The Restaurant of the Future - IoT for QSRs

The Restaurant of the Future - IoT for QSRs

Check out our latest webinar The Restaurant of the Future: Building a Successful IoT Strategy for Marketing. Presented by Strategy Director Christopher Dawson and Microsoft's Jeff Marcoux, the webinar gives you a quick intro to connecting mobile and other devices to your QSR marketing.