Posts tagged Mobile
Getting real-time right

This isn't about your creative. You could have the best looking, wittiest, most socially engaging marketing messaging possible; it still won't work if the offer's irrelevant. If I hate coffee, you're not hooking me with your coffee promo, and if I have zero interest in fashion your swanky e-vite to a VIP show and product launch won't fly – it's really that simple.

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Thoughts from #NRF16 – Day Two:

Whether working with store-assistant enabled selling devices or the point-of-sale system, we’re seeing IoT in the retail environment coming into an integrated ecosystem. Like a well-orchestrated symphony, hand-offs between retailers and consumers become seamless thanks to the connectedness of each device in the chain

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