More than a year after it was launched in Sweden, McDonald’s global mobile app has been introduced in New Zealand, letting diners manage and redeem McDonald’s offers via their phone, saving time and money.
Microsoft's mission is to 'Empower every person and every organization on the planet to achieve more', and they believe this is done through a three-fold strategy, creating more personal computing, reinventing productivity and business processes, and building the intelligent cloud platform.
Today Plexure is delivering a platform that makes use of mobile phones as the customer’s primary access point. But it’s just one of a wide range of digital touch points, from Wi-Fi networks to beverage bottles to wearable fitness bands, and those touch points will only increase.
What we're doing is combining buying preference with local weather to create a more personalized message that resonates with the customer and makes it more likely for them to convert – which will actually start to increase transaction value across the board.