McDonald's

Day 1 of Microsoft Build 2016

Day 1 of Microsoft Build 2016

Microsoft's mission is to 'Empower every person and every organization on the planet to achieve more', and they believe this is done through a three-fold strategy, creating more personal computing, reinventing productivity and business processes, and building the intelligent cloud platform.

The rise of proximity technology in QSRs

The rise of proximity technology in QSRs

The more you know about who and where your customers are, the more useful you can be to them. Here's a quick overview of the possible uses of proximity technology for QSRs and other restaurant brands. 

Boosting sales with IoT-powered customer engagement

Boosting sales with IoT-powered customer engagement

Today Plexure is delivering a platform that makes use of mobile phones as the customer’s primary access point. But it’s just one of a wide range of digital touch points, from Wi-Fi networks to beverage bottles to wearable fitness bands, and those touch points will only increase.

How brands are using live data for marketing

How brands are using live data for marketing

What we're doing is combining buying preference with local weather to create a more personalized message that resonates with the customer and makes it more likely for them to convert – which will actually start to increase transaction value across the board.