Marketing personalization

Chatting with bots: online conversations are good for business in the real world

Chatting with bots: online conversations are good for business in the real world

By using technology to support and enhance the in-store experience we get the best of both worlds; customers who get what they want via a frictionless experience, and stores getting visitors through the doors.

Disruptive themes from the 2016 Restaurant Leadership Conference

Disruptive themes from the 2016 Restaurant Leadership Conference

restaurants are looking for those next generation experience differentiators – and interest is growing around using data and segmentation to better understand customers

Trend Spotting at NRF, Day Three

Trend Spotting at NRF, Day Three

On the final day of NRF, I finally had a moment to really go and look at some of the exhibitors here; I was immediately struck by the level of innovation and use of customer engagement sensors.

Plexure takes out I-COM's Data Venture Challenge

Plexure takes out I-COM's Data Venture Challenge

We think this win shows that smart marketing is not just about collecting large data sets; the crucial advantage is in collecting relevant, real-time data from a range of sources, and then using that data to create a uniquely personalized experience for each customer.