By 2020, 85% of retail customer interactions will be managed by artificial intelligence, according to Gartner. Here’s a quick look at some of the ways AI and cognitive technologies are currently being used in retail.
Making decisions about what offers to personalize to which customers isn’t simple. There’s a huge number of variables to consider, and the more you account for, the better the results. So how do you work out the absolute best offer at any given moment, given the individual and their current context? Enter multiworld testing.