IoT

Why grocery stores are adding IoT to the shopping list

Why grocery stores are adding IoT to the shopping list

It's probably not a stretch to say most grocery shoppers prioritize getting in, getting what they need and getting out. In this case, food retailers should be looking for ways to make shopping trips as painless as possible by personalizing experiences while helping customers to save money and time in-store.

Even more cool happenings in the connected world - The Food Edition

Even more cool happenings in the connected world - The Food Edition

Things are moving at a cracking pace in the food service world: mobile order and pay is taking off, kiosks are supplementing humans at the counter, and not even the kitchen is safe from the march of technology. And so it's time to take a quick look at some of the cool things brands have been doing in the food world.

Spacetime marketing: the wheres and whens of customer experience

Spacetime marketing: the wheres and whens of customer experience

Spacetime Marketing is about understanding how customers function in space - their 'wheres', and in time - their 'whens'. Once you have a firm grasp on those factors (because you have the data...) it becomes easier to deliver them just the right message that encourages them to take beneficial action