Once you start demonstrating that, getting investment in mobile is easier as people start to see the returns. People see mobile customers are worth more, and understand the importance of investing more to create more mobile customers.
The biggest asset QSRs have is their real estate – the restaurants and all the foot traffic that comes through there. That's where you want to draw attention to the app; even down to putting it on the tray mats and coffee cups.
There's a fine line between useful and creepy. The people we're reaching out to have opted in, so they've allowed us to contact them and trusted us to take care of them. If you push them too hard or abuse that trust they're going to turn Bluetooth off or delete the app and you'll lose them altogether.
Today Plexure is delivering a platform that makes use of mobile phones as the customer’s primary access point. But it’s just one of a wide range of digital touch points, from Wi-Fi networks to beverage bottles to wearable fitness bands, and those touch points will only increase.
We believe you can use personalization and connected tech at every stage of the customer lifecycle; if we didn’t, we wouldn't have an intelligent personalization platform. But can you really use personalized marketing - mobile or otherwise - to attract new customers?
As you know, we were at NRF in January showcasing the Plexure platform on Microsoft's stand. If you missed out on seeing us there, Microsoft's IoT blog has a very nice summary of Plexure's functionality and what it means for retailers...
Beacon use is set to explode - the ability to target offers to customers when they're in range is a potential game-changer for bricks & mortar retailers. Here's our top 5 reasons you need to care about beacon technology.