Customer engagement

Mobile engagement - enough is enough?

Mobile engagement - enough is enough?

There's a fine line between useful and creepy. The people we're reaching out to have opted in, so they've allowed us to contact them and trusted us to take care of them. If you push them too hard or abuse that trust they're going to turn Bluetooth off or delete the app and you'll lose them altogether.

Boosting sales with IoT-powered customer engagement

Boosting sales with IoT-powered customer engagement

Today Plexure is delivering a platform that makes use of mobile phones as the customer’s primary access point. But it’s just one of a wide range of digital touch points, from Wi-Fi networks to beverage bottles to wearable fitness bands, and those touch points will only increase.

If you build it they will come (if you build it properly)

If you build it they will come (if you build it properly)

We believe you can use personalization and connected tech at every stage of the customer lifecycle; if we didn’t, we wouldn't have an intelligent personalization platform. But can you really use personalized marketing - mobile or otherwise - to attract new customers?