Contextual marketing

The rise of proximity technology in QSRs

The rise of proximity technology in QSRs

The more you know about who and where your customers are, the more useful you can be to them. Here's a quick overview of the possible uses of proximity technology for QSRs and other restaurant brands. 

Trend Spotting at NRF, Day Three

Trend Spotting at NRF, Day Three

On the final day of NRF, I finally had a moment to really go and look at some of the exhibitors here; I was immediately struck by the level of innovation and use of customer engagement sensors.