Big data

The importance of data convergence in personalization

The importance of data convergence in personalization

If the marketing department can't easily combine data from in-store point of sale, social media and e-commerce sites, then unified commerce's promise of a seamless customer experience isn't going to be fulfilled.

Navigating the Azure Data Lake for Big, FAST data

Navigating the Azure Data Lake for Big, FAST data

In my recent presentation at the Microsoft AzureCon event, I spoke briefly about a new Azure service we’ve been working with called Azure Data Lake. I wanted to go into a little more detail around why this service is so important to Plexure and what it means for our customers.