Retailers that focus on developing their mobile engagement channels (apps, mobile wallet, mobile messaging) will be the ones that remain competitive. However, it’s not just accessibility, 89% of US marketers reported that personalisation on their apps or websites resulted in increased revenue.Read More
What is friction in retail and how will minimising it help our brick and mortar retail environments?Read More
2018 is nearly upon us, and the season for making predictions about what the new year will hold is
well underway. We’ve taken a look at a bunch of the commentary and summarised the trends. Good
news! Retail won’t die in 2018.
If you’re a physical retailer with limited online experience or capability, don’t worry about matching what Amazon is doing. Instead find ways to integrate digital into your stores so you can do what Amazon doesn’t do – creating an essential in-store experience that gives customers what they need and keeps them coming back.Read More
it’s the Amazon-era expectations that offer the biggest opportunity for everyone else to shine.Read More