Marketing

Did somebody say coupons?

Did somebody say coupons?

Marketers are still sending customers discounts and add-ons, upgrades and freebies, but it’s all packaged a bit more elegantly. It’s a personalized offer. It’s targeted marketing. It’s contextual engagement. But here’s what really matters: for all our fancy framing, consumers still dig coupons. Here’s why they work.

Why grocery stores are adding IoT to the shopping list

Why grocery stores are adding IoT to the shopping list

It's probably not a stretch to say most grocery shoppers prioritize getting in, getting what they need and getting out. In this case, food retailers should be looking for ways to make shopping trips as painless as possible by personalizing experiences while helping customers to save money and time in-store.

Are cool experiences enough?

Are cool experiences enough?

You simply have no way of knowing you’re spending your money in the right places unless you’re collecting the right data, and using it the right way. Showy experiences alone will probably not be the savior of physical retail – but personalized experiences may well be.