Retail

Unlocking new retail opportunities

Unlocking new retail opportunities

Imagine: it’s a hot Friday afternoon. On your way home from work, you stop to pick up some weekend fixings. How about some ice cream? Well according to that in-store digital display, the ice cream is only three aisles over. And the alert you just got on your smartphone—it’s a sweet two-for-one coupon.That pretty much solves the pistachio versus mango dilemma.

Spacetime marketing: the wheres and whens of customer experience

Spacetime marketing: the wheres and whens of customer experience

Spacetime Marketing is about understanding how customers function in space - their 'wheres', and in time - their 'whens'. Once you have a firm grasp on those factors (because you have the data...) it becomes easier to deliver them just the right message that encourages them to take beneficial action