Marketing

The best CRM is now event driven, not calendar driven

The best CRM is now event driven, not calendar driven

Rapidly emerging technology is transforming traditional CRM, which until now has been largely based on calendar-driven moments in time.  Innovative cloud-based platforms like Plexure specialize in next generation CRM, empowering marketers to use the latest IoT technology to create unique customer experiences based on real-time events in physical spaces.

Amazon’s ready to go with grocery shops, but are shoppers ready for Amazon Go?

Amazon’s ready to go with grocery shops, but are shoppers ready for Amazon Go?

Given that we’d all appreciate a faster, easier, preferably cheaper shopping experience, but would also quite like to not put people out of work, are we OK with Amazon Go’s promise of a completely de-humanized grocery store? After all, retail jobs are among the top 3 most likely to be replaced by technology in the next 20 years according to The Economist. Do we really need to hasten things along? Is this a slippery slope down which we are about to be pushed?

Optimizing the customer lifecycle

Optimizing the customer lifecycle

At each stage of the customer lifecycle we should be using all of the customer, contextual and transaction data we have to design experiences that will not only bring people back to stores, but increase their value to brands in the long term. Optimization is the difference between sending a generic promotional message to all customers, and creating truly personalized marketing that talks to individual customers.

Connecting IoT for an intelligent drive-thru experience

Connecting IoT for an intelligent drive-thru experience

It makes sense for brands to be able to establish (or even influence!) emotions to increase marketing’s relevance to individual customers. With the explosion in popularity of the IoT in retail - and in restaurants - this has become a much easier proposition.

Using Multiworld Testing to find the perfect offer

Using Multiworld Testing to find the perfect offer

Making decisions about what offers to personalize to which customers isn’t simple. There’s a huge number of variables to consider, and the more you account for, the better the results. So how do you work out the absolute best offer at any given moment, given the individual and their current context? Enter multiworld testing.

Chatting with bots: online conversations are good for business in the real world

Chatting with bots: online conversations are good for business in the real world

By using technology to support and enhance the in-store experience we get the best of both worlds; customers who get what they want via a frictionless experience, and stores getting visitors through the doors.