Customer Experience

Tech needs to help, not hinder, your in-store experience

Tech needs to help, not hinder, your in-store experience

for stores – coffee shops and QSRs and other retail brands that rely on a steady flow of customers – the in-store experience is critical. Reinvent and reimagine by all means, but technology has to make it better, not undermine it, if it’s going to pay off.

Amazon’s ready to go with grocery shops, but are shoppers ready for Amazon Go?

Amazon’s ready to go with grocery shops, but are shoppers ready for Amazon Go?

Given that we’d all appreciate a faster, easier, preferably cheaper shopping experience, but would also quite like to not put people out of work, are we OK with Amazon Go’s promise of a completely de-humanized grocery store? After all, retail jobs are among the top 3 most likely to be replaced by technology in the next 20 years according to The Economist. Do we really need to hasten things along? Is this a slippery slope down which we are about to be pushed?

Connecting IoT for enhanced in-store experiences

Connecting IoT for enhanced in-store experiences

Expanding your CRM with IoT means you can collect information on customers’ interactions with connected tech – not just report back on their purchases. When it comes to the connected store that means events that occur online, on mobile and other devices outside the store and inside the store itself.

Optimizing the customer lifecycle

Optimizing the customer lifecycle

At each stage of the customer lifecycle we should be using all of the customer, contextual and transaction data we have to design experiences that will not only bring people back to stores, but increase their value to brands in the long term. Optimization is the difference between sending a generic promotional message to all customers, and creating truly personalized marketing that talks to individual customers.

Chatting with bots: online conversations are good for business in the real world

Chatting with bots: online conversations are good for business in the real world

By using technology to support and enhance the in-store experience we get the best of both worlds; customers who get what they want via a frictionless experience, and stores getting visitors through the doors.

Connecting brands with customers using IoT and digital insights

Connecting brands with customers using IoT and digital insights

We're all about helping brands connect with customers, making every interaction the best it can be so everyone benefits: customers get bargains or get cool experiences; brands get more return visits to physical stores, or higher basket value from the people buying there, or better word of mouth and social cred. All that good stuff.