IoT

Chatting with bots: online conversations are good for business in the real world

Chatting with bots: online conversations are good for business in the real world

By using technology to support and enhance the in-store experience we get the best of both worlds; customers who get what they want via a frictionless experience, and stores getting visitors through the doors.

Insights from NRA Show 2016

Insights from NRA Show 2016

Plexure stands out at this show as the only partner talking about how to put the consumer at the center of the engagement, and leverage the existing digital investments inside restaurants into one seamless hub.

Dispatches from the NRA Show 2016 – Day 1

Dispatches from the NRA Show 2016 – Day 1

While some vendors are looking at basic loyalty programs, those forward-thinking restaurateurs are looking to take advantage of some of the new capabilities that mobile devices, Big Data and analytics can provide.

Disruptive themes from the 2016 Restaurant Leadership Conference

Disruptive themes from the 2016 Restaurant Leadership Conference

restaurants are looking for those next generation experience differentiators – and interest is growing around using data and segmentation to better understand customers

The rise of proximity technology in QSRs

The rise of proximity technology in QSRs

The more you know about who and where your customers are, the more useful you can be to them. Here's a quick overview of the possible uses of proximity technology for QSRs and other restaurant brands.