IoT

Why grocery stores are adding IoT to the shopping list

Why grocery stores are adding IoT to the shopping list

It's probably not a stretch to say most grocery shoppers prioritize getting in, getting what they need and getting out. In this case, food retailers should be looking for ways to make shopping trips as painless as possible by personalizing experiences while helping customers to save money and time in-store.

The best CRM is now event driven, not calendar driven

The best CRM is now event driven, not calendar driven

Rapidly emerging technology is transforming traditional CRM, which until now has been largely based on calendar-driven moments in time.  Innovative cloud-based platforms like Plexure specialize in next generation CRM, empowering marketers to use the latest IoT technology to create unique customer experiences based on real-time events in physical spaces.

Amazon’s ready to go with grocery shops, but are shoppers ready for Amazon Go?

Amazon’s ready to go with grocery shops, but are shoppers ready for Amazon Go?

Given that we’d all appreciate a faster, easier, preferably cheaper shopping experience, but would also quite like to not put people out of work, are we OK with Amazon Go’s promise of a completely de-humanized grocery store? After all, retail jobs are among the top 3 most likely to be replaced by technology in the next 20 years according to The Economist. Do we really need to hasten things along? Is this a slippery slope down which we are about to be pushed?

Connecting IoT for enhanced in-store experiences

Connecting IoT for enhanced in-store experiences

Expanding your CRM with IoT means you can collect information on customers’ interactions with connected tech – not just report back on their purchases. When it comes to the connected store that means events that occur online, on mobile and other devices outside the store and inside the store itself.