With categories named “quick service” and “fast casual” it’s no surprise where brands are trying to find an edge. Restaurants want to create a faster and more convenient experience for their customers.
Plexure stands out at this show as the only partner talking about how to put the consumer at the center of the engagement, and leverage the existing digital investments inside restaurants into one seamless hub.
While some vendors are looking at basic loyalty programs, those forward-thinking restaurateurs are looking to take advantage of some of the new capabilities that mobile devices, Big Data and analytics can provide.
Hearing from Tesco, Virgin Atlantic and Facebook, we learned that consistency of product, experience (mainly, the speed at which customers can shop) and price/value are ever the more critical in this competitive retail landscape.
Wrapping up late last week, the Mobile World Congress welcomed thousands of attendees to Barcelona for four days of exhibits, product demonstrations and more. Trends were spotted and knowledge was shared as the latest mobile technologies took center stage.
Today Plexure is delivering a platform that makes use of mobile phones as the customer’s primary access point. But it’s just one of a wide range of digital touch points, from Wi-Fi networks to beverage bottles to wearable fitness bands, and those touch points will only increase.